Entering the era of social media, companies flocked to highlight the social media on the Internet
as new media to strengthen its brand marketing.
As one of the many effective ways is to use search facility owned by Internet giants like Google, Yahoo, and Bing.
Google itself offers two services that can optimize your product search at Goole search engines, including Search Engine Optimization (SEO) and Google's Paid Search or also known as Google AdWords.
SEO is a technique for your existing website easily found in Google's search engine with keyword research https: / / adwords.google.com / select / KeywordToolExternal what many visitors use.
The technique used is tailored to the algorithm or procedure for engine search engines to read, record, store in a database, and rank according to popularity and suitability of content websites with search keywords. With facilitate job search engine machine commonly called a web crawler / web spider / bot then engine search engines to index your site listed or optimally.
Some search engines such as Google, store all or part of the page source (called cache) as well as information on the web page itself.
Furthermore, you can create articles with the title or content that intersect with these keywords.
"Usually, keywords are very close to the products you have or have recently launched," said Sanchit Sanga, Regional Director of GroupM Search, on the sidelines of the event Groupm Leadership Series 2010: Digital Is Now! in Jakarta, Thursday, May 19, 2011.
While Google Paid Search is one of the search engine services that are easier and effective yet paid. If there searching for keywords related to your product on Google, then your website will appear on the first page as a sponsor.
Unfortunately, these paid services (GoogleAdWords-red) is quite expensive. So that can only be reached by large enterprises or enterprise level.
In Indonesia, Google claims to have had about 20 customers that use Google services Paid Service. "I can not mention anyone. Too secretive. One of them alone, PT Telkomsel, "said Sanchit.
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